Two experiments that should have performed

It's no secret that is not doing so well, this week announced that there will be no permanent staff to develop the platform. However, the platform will continue to operate, funded by paid subscriptions.

The Accidental Tech Podcast discussed this latest evolvement of at length, and also discussed some of the many experiments that has performed in it's lifetime.

Starting out in 2012 — positioned as a Twitter competitor that relied on user payments rather than advertising — experimented by changing the post length limit to 256 characters, as oppose to Twitter's 140 characters.

In an attempt to grow the platform, a lot of other experiments was performed. experimented with product pricing, having $50/yr member subscriptions in the beginning, which they after a few months dropped down to $36/yr and also introduced a $5 monthly plan. A year after they introduced the free tier. First they experimented with the free tier being limited by invitation only, and limiting the number of people a free account could subscribe to. The invitation only limit was later removed.

Some of the other things that experimented with:

I only used for a very short time, so I won't judge the value gained from all these experiments. But, I will suggest two experiments that I think could have been successful to grow the platform:

Experiment 1

Instead of developing their own cloud storage service, they should have teamed up with Dropbox, which is already a well known consumer facing cloud storage provider that doesn't have a social network.

I believe that both Dropbox and would have benefitted from such a partnership, cross promoting their services to each others audiences.

Experiment 2

Instead of having the free tier limit be the number of people a free account can subscribe to, they should limit the number of paid account followers a free account can have.

If you, as an owner of a free account, would like to have more than (say) 40 followers with paid accounts, you'll have to pay the subscription fee.

This concept could be expanded, so that very popular accounts with more than (say) 1000 subscribers with paid accounts, would pay a higher subscription fee.